In the field of e-commerce, artificial intelligence enables hyper-personalization of the customer journey, which massively increases customer satisfaction and makes the online consultation process easier, more effective and more needs-oriented. asambeauty, in collaboration with Frontnow, is Germany's first cosmetics retailer to utilize AI online consultation for face, hair, & body care matters, yielding remarkable consultation outcomes.
Tech company Frontnow, which develops customized conversational AI solutions, and asambeauty, Germany's leading provider of high-end cosmetics, are jointly launching a beauty assistant based on over 40 interlocking next-generation algorithms, including GPT-4. The AI-powered beauty advisor revolutionizes the way customers communicate in the asambeauty online store and receive advice via real-time conversation using text and voice. This solves any questions that beauty staff answer in-store every day: Which serum is best for dry skin? How can age spots be reduced? Which makeup is suitable for sensitive skin?
Many customers are almost traumatized by current chatbots, as they usually do nothing more than provide standard answers to standard questions. Solutions like ours are much more clever here, summarizing essential statements from different sources and providing eloquent answers that feel natural. The requirements in the beauty segment are unique and require a specialized approach. So with the beauty advisor, asambeauty is bringing personal customer advice from the brick-and-mortar store to the omnichannel. This optimizes the online customer journey to the maximum and strengthens customer loyalty to the maximum.Marc Funk, Founder and Co-CEO of Frontnow
With this innovative technology, asambeauty once again underscores its leading position in the area of high-quality cosmetics and sets new standards in digital shopping advice. The virtual shopping assistant offers a new online contact point for anyone seeking competent answers and support with their concerns.
Check the asambeauty assistant here.
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