BLS, in collaboration with tech company Frontnow, stands at the forefront of Switzerland's public transportation sector by implementing AI-driven consultation for journey planning and travel advice. This pioneering approach in utilizing AI for personalized travel recommendations - encompassing routes, destinations, and ticketing options - is setting new benchmarks in customer service, providing remarkable outcomes in travel consultation and overall user experience.
In the realm of public transportation, artificial intelligence is revolutionizing the way customers plan their journeys, significantly enhancing customer satisfaction by making the travel planning process more efficient, effective, and tailored to individual needs. This state-of-the-art tool is set to transform leisure travel planning in the BLS regions, including the Bernese Oberland, Valais, Emmental, and Seeland, by giving hyper-personalized travel advice, fully powered by artificial intelligence.
With a focus on hyper-personalization, the Excursion Finder leverages over 40 cutting-edge AI algorithms to tailor travel suggestions to individual preferences. From families looking for child-friendly destinations to adventurers seeking snow-safe hiking trails, the tool provides real-time, customized recommendations 24/7. Users can enter their questions into the Excursion Finder and are offered individual answers within seconds.
Sophisticated Large Language Models (LLMs) enable Frontnow’s cutting-edge AI tool to conduct intelligent and seamless conversations with users. This feature not only improves user interaction but also ensures that the Excursion Finder learns and evolves with each user query, progressively enhancing the overall user experience.
Following an extensive testing phase, BLS intends to extend the finder's functionalities to include expert advice on tickets, subscriptions, and career opportunities. This expansion aligns with BLS's strategy to offer seamless, comprehensive services and to encourage wider use of public transport.
This launch marks a significant step in BLS's digital transformation journey, positioning the company as a leader in innovative customer engagement within the public transportation sector.
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