Frontnow establishes a milestone in digital cooking assistance with AI voice assistant "Ask Betty"

The Berlin-based tech company Frontnow has breathed new life into the iconic culinary figure Betty Bossi. With the innovative voice assistant "Ask Betty", Frontnow is merging the expertise of Betty Bossi, the leading Swiss culinary company that has been supporting cooking enthusiasts with recipes, clever kitchen gadgets and innovative food products since 1956, with artificial intelligence. This step not only supports the digital transformation of a traditional company, but also Frontnow's commitment to providing a continuous and reliable digital cooking assistant by using over 40 interlocking algorithms, including ChatGPT-4.

From the kitchen counter to the digital age Betty Bossi has stood for culinary expertise and inspiration in Switzerland for decades. This tradition is now being continued with the virtual assistant 'Ask Betty'. The bot provides users with access to this wealth of culinary knowledge and is always ready to answer questions about cooking, baking and housekeeping - a real asset to any kitchen.

"The partnership with Frontnow marks an important milestone in Betty Bossi's digital roadmap. By introducing the AI voice assistant 'Ask Betty', we are setting a new standard in the world of digital cooking assistance," says Lars Feldmann, Managing Director of Betty Bossi. "This step represents the perfect symbiosis of Betty Bossi's decades of culinary expertise and Frontnow's innovative AI technology.

How does 'Ask Betty' work?

'Ask Betty' draws on Betty Bossi's extensive knowledge base and uses the advanced AI technology of ChatGPT-4, among others, to provide individual and precise answers to a wide variety of culinary questions. The assistant is constantly learning and refining its skills based on user feedback. The AI-powered advisor is thus revolutionizing the way customers communicate with Betty Bossi and receive advice via real-time conversations using text and voice.

Insights from Frontnow's CSO

"At Frontnow, we rely on the latest technologies to create groundbreaking solutions that improve the online shopping experience. Artificial intelligence opens up completely new ways for us to interact with and advise our customers," emphasizes Hardy Günther, Chief Sales Officer at Frontnow. "While AI opens up new dimensions in customer service and interaction, Betty Bossi's in-depth culinary experience remains irreplaceable. The virtual assistant is an extension of this know-how, a bridge between traditional expertise and cutting-edge technology."

Try out 'Ask Betty'

'Ask Betty' can be found directly on the Betty Bossi website (www.bettybossi.ch), where the bot serves as an intuitive digital assistant. Try it out and experience how easy and helpful the AI voice assistant can be in your personal culinary adventures.