Frontnow Is Part of the SAP.iO Foundry Paris Consumer Engagement Startup-Program

21.09.23 marked the launch of SAP.iO Foundry Paris, a startup program focused on the future of customer experience taking place in the. Berlin-based tech startup Frontnow is one of the companies selected to participate in this innovative program.

The SAP.iO program supports 15 startups, selected based on a number of criteria, including their size and experience, the technical viability of their solutions, their uniqueness compared to existing technologies at SAP, and their economic value.


Frontnow's solution meets all of these criteria: the Frontnow Advisor is a GenAI-powered virtual shopping assistant that enables online retailers to deliver a seamless in-store-like shopping experience 24/7 across all channels with a simple and blazingly fast implementation. At the same time, the software enables customer analytics by evaluating interactions to help make informed business decisions.

In today's dynamic market environment, retailers and consumer goods companies face new challenges in how products are marketed, purchased, sourced and delivered. Advances in emerging technologies such as Artificial Intelligence offer new opportunities to revolutionize the consumer experience.


The six-month program is primarily B2C focused and aims to provide all the necessary tools and solutions to significantly improve the end consumer experience, with a particular focus on purchasing.


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