Frontnow Has Joined the Scale Underrepresented Founders Spotlight Program (URF) by PwC’s Scale & AWS

The Berlin-based tech startup is kicking off the new year by participating in the Scale Underrepresented Founders Spotlight Program (URF) by PwC’s Scale & AWS. The mentorship program by PwC, a global provider of audit, tax, and consulting services, offers eleven companies access to more than 100 qualified contact points within the innovation ecosystem.

With the Scale Underrepresented Founders Program, PwC has committed to empowering underrepresented founders in Europe who often face greater challenges such as prejudice or limited access to financial resources. This program, created in collaboration with Amazon Web Services, aims to provide these founders with the necessary support to scale and grow their businesses.

Frontnow places great emphasis on close exchanges with globally established companies like PwC, to benefit from both their in-depth expertise and extensive network. Through networking sessions, masterclasses, and 1:1 sessions, Frontnow will be strengthened over three months, utilizing the newly gained expertise to scale the startup.


It’s a great honor to be able to participate in this prestigious program alongside ten other startups, hosted by PwC in partnership with Amazon Web Services. This recognition underscores the confidence in Frontnow's potential to transform e-commerce with advanced AI technologies, providing them with the right mentoring and network. Bernhard Lihotzky, Founder & Co-CEO


About Scale Underrepresented Founders Spotlight Program (URF) by PwC’s Scale & AWS:

The Scale Underrepresented Founders Spotlight Program (URF), a collaborative initiative by PwC's Scale and AWS, is a comprehensive three-month program meticulously crafted for B2B or B2B2C technology startups. This exclusive platform connects participating startups with an extensive network comprising investors, venture capitalists, seasoned entrepreneurs, business angels, and major corporations, facilitating over 100 meaningful interactions and opportunities.

The program is enriched with an array of masterclasses, bespoke networking events, and tailored one-on-one expert sessions. It also offers strategic go-to-market opportunities to accelerate startup growth.


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